Real Brands
BIMI Deployments
VMCcerts Customer
VMCcerts Customer
VMCcerts Customer
The Hoxton Mix
ALAIB
VMCcerts Customer
VMCcerts Customer
Belvilla AG
Antimatter Technologies, Inc.
Vetster Inc.
VMCcerts Customer
Elferspot Media GmbH
Rocky Mountain Holidays Ltd.
Sportsfuel NZ Limited
Nabfly, Inc
VMCcerts Customer
Camp Quality Limited
Mid-America Reformed Seminary
Global Helping Hands
Stories.space BV
Red Software Technologies LTD
GoEscrow Pty Ltd
Yabbr Pty Ltd
PAYBIS LTD

Why CMC?

Why Your Brand Needs a Common Mark Certificate

Email attacks don’t cease, which explains recipients’ lack of trust. CMC certificates change that by giving your emails a verified visual identity.

Brand Authenticity Without a Trademark

Brand Authenticity Without a Trademark

CMCs add visual authenticity by showing your verified brand logo in BIMI-supported inboxes such as Gmail and Yahoo Mail. Build instant brand recognition without waiting for trademark registration.
Protection Against Impersonation

Protection Against Impersonation

CMCs prove you’re compliant with BIMI and DMARC and that your emails are legitimate. Drive away spoofers and spammers, keeping your recipients and domain protected.
Improved Email Performance

Improved Email Performance

Get noticed faster with CMC certificates. Improve open rates by 10–15% and gain more clicks and engagement — simply by having your verified brand logo visible in the inbox.
Strong ROI for All Business Sizes

Strong ROI for All Business Sizes

CMCs are a profitable investment for startups and established businesses alike. Your brand stands out in inboxes, builds long-term customer relationships, and gains more conversions.
Industry Trusted Certificate Authorities

CMC Certificate Pricing Starts from $649/yr

All three CMC options meet BIMI standards. Choose based on pricing preference and existing CA relationships.

MOST POPULAR

DigiCert CMC

DigiCert Common Mark Certificate
Save up to 40%

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DigiCert is known for its rigorous validation standards and strong presence across enterprise security. Its structured issuance process makes it the preferred choice for organizations that prioritize well-defined validation and enterprise-grade certificate authority.

  • Highest global CA market trust
  • Established logo usage (minimum 12 months)
  • Full BIMI and DMARC alignment
  • Supported across all major BIMI-enabled inboxes
  • Fastest issuance among CMC providers

Sectigo CMC

Sectigo Common Mark Certificate
Save up to 45%

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Sectigo is widely adopted for its cost-effective certificate solutions and broad market reach. It offers a more accessible validation approach, making it a practical choice for startups and SMBs seeking a straightforward and scalable certificate provider.

  • Logo in active use for 12+ months
  • Sectigo’s Global CA infrastructure
  • DMARC compliance validated at every step
  • Logo visible in Gmail and Yahoo Mail
  • Up to 3-year subscription, annual reissuance

GlobalSign CMC

GlobalSign Common Mark Certificate
Save up to 50%

Request a Quote

GlobalSign is recognized for its global PKI infrastructure and focus on identity-driven security solutions. Its approach aligns well with organizations looking to integrate certificates into a wider ecosystem of managed digital trust services.

  • Proven logo usage duration (12+ months)
  • Seamless BIMI and DMARC integration
  • Logo hosting and DNS record setup
  • 1, 2, or 3-year plans with annual reissuance
  • Logo display across all BIMI-supported clients

Bulk orders and enterprise discounts available. Apply for Agency Account

Get Your CMC in 5 Steps

How to Get CMC Certificates?

Getting your CMC is quick and hassle-free with our expert support — and you only pay once you’re live.

1
Logo Preparation
We help you to format logo to SVG Tiny PS.
2
Enrollment
Choose best fit product & kick start enrollment.
3
CA Verification
Let us complete identity & logo verification.
4
Go Live
Get certificate & complete DNS setup to go live.
5
Payment
Pay us online for your CMC certificate.

Read the full CMC Setup Guide

Why VMCcerts

Expert Assistance for Faster CMC Deployment

Getting started with CMC is easier when you have the right team behind you.
Here’s why you should choose us.

Logo Formatting Included

Logo Readiness & Formatting

Our team manages logo formatting, SVG Tiny PS conversion, secure hosting guidance, and pre-submission checks to ensure your logo meets CMC display requirements.

Domain Authentication Setup

Domain Authentication Setup

Every DNS record — SPF, DKIM, and DMARC — is configured to meet mailbox provider authentication standards, ensuring your domain clears verification smoothly.

Fast-Track Validation

Fast-Track Validation

Built to keep your application moving, our validation process minimizes delays across organization, domain, and policy checks — helping your certificate get issued faster.

Tailored Plans & Pricing

Tailored Plans & Pricing

Pricing designed for businesses of every size — from single-brand deployments to agencies managing multiple domains and clients.

VMCcerts Agent
Need Help Choosing the Right BIMI Solution?

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Presales, Purchase, Process and Renewal FAQ

Answers to Common Mark Certificate Questions

Basics & Buying Decision

What is a Common Mark Certificate (CMC)?

A Common Mark Certificate (CMC) is a BIMI-compatible certificate that allows organizations to display their verified brand logo in supported email inboxes without requiring a registered trademark. It helps businesses begin building trusted inbox presence while preparing for broader BIMI adoption.

Why was CMC introduced?

CMC was introduced to make BIMI accessible to organizations that do not yet hold a registered trademark for their logo. It provides a practical path for growing brands to participate in verified inbox branding earlier.

What’s the difference between a CMC and a VMC?

A VMC requires a registered trademark and supports Gmail’s blue verified checkmark experience. A CMC is designed for organizations without a registered trademark that still want verified logo display in supported inboxes.

Can I use CMC without a trademark?

Yes. CMC is specifically designed for organizations that do not yet have a registered trademark for their logo.

Who should get a CMC?

Startups, SMBs, agencies, SaaS companies, growing e-commerce brands, and organizations waiting for trademark approval commonly choose CMC. It offers an accessible starting point for BIMI adoption and verified inbox branding.

CMC & BIMI Visibility

Does CMC support BIMI logo display?

CMC enables BIMI logo display in participating mailbox ecosystems. It's the recommended path for organizations that want verified inbox branding without a registered trademark.

Can I display my logo in inboxes without a VMC?

A VMC is not required for all mailbox providers. CMC enables logo display in supported inboxes, making it a practical starting point while your trademark registration is in progress.

Does CMC give the Gmail blue verified checkmark?

Gmail's blue verified checkmark is exclusive to Verified Mark Certificates (VMC) and requires a registered trademark. CMC supports logo display in other participating inboxes but does not unlock the Gmail checkmark experience.

Which mailbox providers support CMC?

A Common Mark Certificate is supported across Gmail, Apple Mail, Yahoo Mail, Fastmail, and other major email clients, just like VMC.

Eligibility & Validation

What do I need before applying for a CMC?

Organizations need a business domain, DMARC enforcement, a BIMI-compatible SVG logo, and organization verification details before starting CMC validation. Our team handles the rest during onboarding. Run a free BIMI eligibility check

Does CMC require DMARC?

Your domain needs DMARC at p=quarantine or p=reject before any mailbox provider will display your logo. If you're not there yet, we can help you. Get DMARC compliant

Does CMC require SPF and DKIM?

SPF and DKIM needs to be correctly configured and aligned with your DMARC policy. Without this alignment, your BIMI record won't be trusted — and your logo won't show. Inspect your SPF policy

What logo format does CMC require?

Your logo needs to be in SVG Tiny PS — the only format BIMI accepts. It's a stricter version of standard SVG that strips out animations, scripts, and embedded images. If your current logo file isn't compliant, our team guides you to convert and validate it before submission.

What documents do I need for CMC validation?

You'll need basic business verification details, confirmation that you control the sending domain, and evidence that the logo is actively used by your organization for more than 12 months. Our team walks you through exactly what's needed so nothing holds up your application.

Buying & Commercial Questions

How much does a CMC Certificate cost?

Common Mark Certificate start from $649 per year. The exact CMC pricing depends on Certificate Authority and subscription term. VMCcerts pricing also includes guidance for logo formatting, BIMI setup, validation assistance, and deployment support. Request CMC quote

Is CMC more affordable than VMC?

A Common Mark Certificate is generally more affordable than a Verified Mark Certificate because it does not require registered trademark validation. This makes CMC a practical entry point for organizations starting their BIMI adoption journey.

Can I upgrade from CMC to VMC later?

Yes, and many organizations plan for exactly this. Start with CMC to get your logo showing in supported inboxes, then upgrade to VMC once your trademark is registered — unlocking Gmail's blue verified checkmark in the process.

Do you provide onboarding support for CMC?

VMCcerts helps customers through the complete CMC onboarding process, including BIMI readiness checks, SVG logo preparation, validation guidance, DNS configuration, and deployment assistance.

Do I need technical knowledge to deploy CMC?

Our team helps guide you through the entire deployment process, including DMARC enforcement, BIMI DNS setup, logo formatting, and certificate validation coordination.

Deployment & Visibility

Why is my CMC logo not showing in inboxes?

If your logo isn't appearing, the cause is almost always one of these — incorrect BIMI DNS records, DMARC enforcement issues, SPF/DKIM alignment failures, SVG logo formatting problems, DNS propagation delays, sender reputation concerns, or limited mailbox provider support for CMC-based BIMI display.

How long does CMC deployment usually take?

CMC deployment timelines depend on your BIMI readiness, DNS configuration, logo validation, and mailbox provider processing. In most cases, logo visibility may begin within 24–48 hours after successful deployment and DNS propagation.

Does sender reputation affect CMC logo visibility?

Yes, and this is often overlooked. A valid CMC certificate alone doesn't guarantee your logo will show — mailbox providers factor in your domain's sending history too. If your domain has low engagement, spam complaints, or suspicious activity, providers may suppress your logo even with everything else in place.

Can CMC logos disappear later?

Logo visibility can stop if your certificate expires, your DMARC policy drops below enforcement, your BIMI DNS record changes, or your sender reputation deteriorates. Staying on top of renewals and monitoring your email authentication health is the best way to keep your logo showing consistently.

Renewal & Lifecycle

Do CMC Certificates expire?

Common Mark Certificates are subscription-based BIMI certificates and require periodic renewal to maintain verified logo visibility in supported email inboxes.

What happens if my CMC expires?

The moment your CMC expires, supported mailbox providers stop displaying your logo. There's no grace period — visibility drops immediately until a renewed certificate is in place and validated.

Do CMC renewals require revalidation?

Your organization details and domain ownership are revalidated by the Certificate Authority before a new certificate is issued. It's not automatic — but our team manages the process and makes sure nothing causes an unnecessary delay.

Do you provide renewal reminders for CMC?

We track every certificate expiry date and reach out well before your renewal is due — so you're never caught off guard. Start the renewal process at least 30–45 days before expiry to allow enough time for revalidation, issuance, and deployment without any gap in your logo visibility.

Agencies & Existing Customers

Can agencies deploy CMC for clients?

Yes — and it's one of the fastest wins in the agency stack. CMC requires no trademark, deploys quickly, and delivers a visible, client-facing result you can point to immediately. Our agency program includes white-label delivery, bulk pricing, and a partner dashboard to track every client certificate and renewal in one place. No minimum volume to get started.

Can I migrate an existing BIMI setup to your team?

Yes. If your clients already have BIMI deployments in place — with another provider or set up independently — we can review the existing configuration and take it over.

Get Started

Ready to Get Your CMC Certificate?

Pricing Proposal
Request a Quote
Get a tailored pricing proposal with eligibility check — response within 24 hours, no commitment required.

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Contact the Sales Team
Speak directly with a certificate expert — available 24/7 to answer questions before you commit.

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BIMI Resources & Tools

Everything you need to understand, implement, and verify BIMI for your domain.

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