Why Was My Logo Rejected During VMC Validation?
Diagnose common logo rejection scenarios including trademark mismatches, color conflicts, SVG errors, and visual inconsistencies.
BIMI Troubleshooting Center
Diagnose and Fix BIMI Problems
BIMI problems fall into a small number of categories: display failures, configuration errors, provider limitations, and application rejections. This hub routes you to the right diagnosis based on what you’re seeing.
Start with the symptom
If your BIMI logo never displayed, the issue is almost always a configuration problem — DMARC policy, DNS record, SVG format, or hosting. If it was working and stopped, check for VMC expiry, DNS changes, or hosting issues first. If it shows in Gmail but not Outlook, that is a provider support gap, not a configuration error.
What problem are you seeing?
My BIMI logo is not displaying at all
Covers DNS, DMARC policy, SVG format, and hosting failures that prevent display from starting.
I’m getting a BIMI validation error
Specific error codes and configuration mistakes that fail BIMI record validation.
Logo shows in Gmail but not Outlook / another provider
Provider support varies. Microsoft 365 does not support BIMI. Understand which providers do.
My VMC application was rejected
Application rejections fall into three categories: trademark, identity verification, and logo validation failures.
Quick Answers
Logo was working, now it stopped — what first?
Check in this order: VMC expiry date, BIMI DNS record still published, logo SVG still accessible at hosted URL, certificate file still accessible, DMARC policy still at enforcement (p=quarantine or p=reject).
Why does Gmail show my logo but Outlook doesn’t?
Microsoft 365 does not currently support BIMI. This is a provider limitation, not a configuration error. Gmail, Yahoo, Apple Mail, and Fastmail support VMC-backed BIMI display.
What’s the difference between a validation error and a display failure?
A validation error means a setting is wrong (DMARC gap, DNS syntax, SVG format). A display failure means your setup is correct but the logo isn’t visible — typically DNS propagation delay or provider support gaps.
Why was my VMC application rejected?
VMC rejections fall into three categories: trademark status (pending or ineligible registration), identity verification failures, and logo validation failures (visual mismatch or SVG format issues). Each has a different resolution path.
Articles in This Hub
Why Was My VMC Application Rejected?
Understand why VMC applications fail, including trademark issues, ownership conflicts, identity validation problems, and logo compliance errors.
Does Microsoft 365 Support BIMI?
Understand Microsoft 365 BIMI support limitations, Outlook display behavior, and mailbox provider compatibility considerations.
Common BIMI Validation Errors and How to Fix Them
Troubleshoot BIMI validation failures involving DNS records, DMARC policies, SVG formatting, certificate URLs, and provider-specific requirements.
Why Isn't My BIMI Logo Showing?
Diagnose BIMI display failures caused by DNS issues, certificate problems, mailbox provider limitations, propagation delays, and configuration errors.
Frequently Asked Questions
My BIMI logo was working and now it stopped showing. What should I check?
If BIMI was working and stopped, check in this order: VMC certificate expiry date, BIMI DNS record still published correctly, logo SVG file still accessible at its hosted URL, certificate file still accessible at its hosted URL, and DMARC policy still at enforcement. See Why Is My BIMI Logo Not Showing.
Why is my BIMI logo showing in Gmail but not in Outlook?
Microsoft 365 does not currently display BIMI logos in Outlook. This is a provider support limitation, not a configuration problem on your end. See Does Microsoft 365 Support BIMI.
Why was my VMC application rejected?
VMC rejections fall into three categories: trademark status issues (pending or ineligible registration), organization identity verification failures, and logo validation failures (visual mismatch or SVG format). Each category has a different resolution path. See Why Was My VMC Application Rejected.